fundamentals | intentions

everything that one does must have intent. once an intention is present it can be scrutinised and found to be good or bad. but without the original intention how can work be valued? our design intentions often aspire to the following:

considered \ that which is aware of as much context as possible though not necessarily bound to it. 

resonant \ that which is suggestive and evocative of its references, inspirations or even its opposite.

controlled \ that which appears to be simple.

What are your intentions? 

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